China Ceramics Network News Recently, the "Household Brand Ranking" selection activity initiated by China Central Broadcasting Network and China People's Broadcasting Station was officially announced. Oceano Ceramics stood out among many brands. , relying on the brand's own strength and good market reputation, finally won the honorary title of "Top Ten Recommended Ceramic Brands".
CCTV is a key central news website sponsored by the Central People's Broadcasting Station. This selection is a high recognition of the Oceano brand by the national authoritative media. It also means that Oceano's products and services have been recognized by the industry. Widely recognized and trusted and loved by consumers.
Oceano ranks first among the top ten ceramics
As a leader in China's building ceramics industry, Oceano has always taken innovation as the driving force for the past 21 years, constantly innovating and reforming in terms of brands, products, channels and services, and demonstrating China's building ceramics industry at a leading level. The brand’s struggles and actions.
In order to get closer to consumers and conform to the trend of the times, Oceano Ceramics re-upgraded its brand VI image in 2018. The logo pattern of the new VI adopts the emotional expression technique of international luxury brands and is displayed in a minimalist way. The square within the circle and the round within the square illustrate the equal emphasis on strength and softness. Strength is the tiles and softness is the home. It not only has a high-end home visual sense, but also expresses a warm home. Previously, Oceano Ceramics transformed and upgraded its brand into a "high-end ceramic tile customization home" in 2017, realizing the transformation into a "total ceramic tile space solution" operating service provider.
In 2019, Oceano not only increased its investment in high-end media: it cooperated with the "Dialogue" column of CCTV2 Financial Channel, China Central Radio, Ximalaya FM, Guangzhou Baiyun Airport T1 and T2 terminal advertising coverage, etc., and other brands The strategy has also been comprehensively upgraded.
In terms of brand upgrade, Oceano has deepened the taste positioning of "high-end ceramic tile customization home" and put forward the brand slogan "Let you who love your home love your home even more", aiming toThrough Oceano's high-end customized services, consumers can gain a deeper happiness experience in the process of loving their home. From the perspective of product innovation, in 2019, Oceano proposed the "1+N" new product concept, which not only focuses on space decoration services, but also creates multi-scenario application categories for the first time to enrich a comprehensive product ecosystem and create a beautiful living environment. More possibilities.
Casaro's new product series - Casnavia
Every honor carries Oceano’s unremitting efforts and pursuit as a high-end ceramic tile brand that leads the industry, and it is also a milestone in the brand’s rapid development. Having been intensively cultivating the industry for 21 years, Oceano Ceramics has taken it as its mission to provide customized solutions for ceramic tile spaces, only to present consumers with the happiest lifestyle. In the future, we will continue to cooperate with CCTV and CCTV platforms to convey the brand concept of loving home more to consumers.
(This article is provided by the enterprise)
