We have entered the 20s of the 21st century, but many people in the industry are anxious and confused. The doubt they often ask is: Where should we go? Perhaps, we can get the answer from looking back. Therefore, there is a series of sequels to the "Year-End Inventory" compiled by Zhongtaojun, about products, about activities, about the interesting people or things we encountered during our terminal market research, and more about you. For example, "Year-End Inventory: Top Ten Pains for Taowei Dealers"; "Year-End Inventory: A large number of ceramic sales staff have been eliminated. Where have they gone? "; "The "weird things" we encountered in the terminal market in 2019 | Year-end summary"; "What did these brands announce at the annual meeting? |Year-end summary》... Looking back on the past 2019, we will be surprised when we look up some fragments from the documents. It turns out that there are still these deeds and such hard-working ceramic people.
Today, we take stock of designer activities.
01
Are designer activities important? It's not important, so why are various ceramic brands "rushing" to participate? In recent days, the words said by those people at those times and places may be able to explain everything——
At the "Meeting the New Future in 2020 - Ouya Group Dealer Summit" on December 20, 2019, Huo Bingxiang, Chairman of Ouya Group, said in his speech: "Now is the era of design marketing. We need to combine designer channels and improve terminal store displays to better demonstrate the effects of our products and drive sales through design... The company has pointed out the direction for each agent, and engineering channels and design channels will become king. ."Zhong Taojun still remembers that at the Ouya Ceramics Annual Conference in 2019, Huo Bingxiang mentioned that the "king way" to do a good job is "the whole assembly channel and the engineering channel." Perhaps it is after the whole equipment channel has been baptized by the market in turns that companies have just woken up to do a good job in high-end products.In retail, the customers that need to be conquered are villa customers, so what is more important is the application design display of products and the maintenance of designer channels.
At the "Langjing Bathroom 2020 Brand Marketing Summit and Global New Product Launch" on December 27, 2019, its Jiangmen dealer Chen Mengbin, as an outstanding dealer representative, spoke on the stage about how full bathroom customization operates at the terminal At that time, I shared this sentence: “The style of customized products can be diversified to meet the trend of no style. The uniqueness of the product also requires design to lock in customers, so we do not sell products but design solutions. With this direction, it can be said that we will have almost no orders under 10,000 yuan this year. ”With the development trend of whole-house customization and overall space, it is easier for bathroom brands to take the customized route, and the customized route is. More design is needed to achieve it.
1,000 brands participated in the Guangzhou Design Week from December 5 to 8, 2019, an increase of more than 20% compared to 2018. Among them, newly participating ceramic brands include General Ceramics, Baxter Ceramics, etc. At that time The person in charge of the General Corporate Image Construction Center said: “The exhibition is expected to have 400,000 visitors. If half of the people pay attention to the brand through the exhibition, it is already a success. Spend hundreds of thousands to attract hundreds of thousands of people. It’s possible, and many universities in Guangzhou regard Guangzhou Design Week as part of social practice.” On December 31, NetEase Research Bureau released the latest survey data, which shows that the first batch of post-90s generation has entered their 30s. , 63% have bought a house, and the average monthly salary is nearly 10,000 yuan... Therefore, design week looks at material design. Even if half of the traffic comes from colleges and universities, the main force of consumption in the future will be this group. As long as the brand has a long-term plan to be a century-old brand , can you not pay attention to design exhibitions that can attract traffic?
The above retelling does not mention designer activities, but the emphasis is on the development and maintenance of designer channels. One of the implementation links is designer activities.
02
What about designer activities?Do? How to do it?
The head of the marketing department of a certain group's brand management center has held important positions in several well-known ceramic brands that have been using the designer channel. He has planned and participated in various large and small designer activities such as design lectures, design study tours, design awards, etc., so It is more convincing for the development and maintenance of designer channels. At a dinner party, he analyzed the phenomenon that various brands in the ceramic industry have intervened or intend to intervene in the designer channel when they are facing a reshuffle: There are no more than 10 ceramic brands in the industry that can be used as designer channels. First, the designer channel requires the brand to consider whether it can meet the development needs from top to bottom. It also involves the issue of whether the entire terminal system can undertake it. Even if a third party intervenes, it cannot be done well with help. Generally, third parties We will use their best solutions to solve the problem, but different brands have different situations, so we can’t get it right yet. It seems that, except for those 10 designer channel brands, other brands are blocked from the starting line?
Zhong Taojun reminisced and found that the designer activities of several ceramic brands in 2019 are worthy of attention. Some are to maintain the past designer channels and extend them, and some are due to product and brand upgrades. And some intervention is needed for clearer guidance of brand culture. These are all heroic qualities shown in the turbulent era.
ONE
Time:March 2019
Brand:Owen Lai | Plain modern brick
Activity:Modern Power - 2019 World Design Summit
Advantages:Get off to a good start and establish IP image span>
Details: In 2018, Ouwen Lai opened its own designer channel, integrating the Modern Design Award, the "Modern Power" series of activities, and international study tours into one to show the outside world Stronger brand power, thereby creating a brand image and increasing the brand's international influence. In 2019, Owen Lai's "Modern Power" design event also plans to tour several venues across the country, and "Modern Power - 2019 World Design Summit" is the highlight of Owen Lai's 2019 "Modern Power" design event , this event has at least several highlights - big scene: the size and popularity of 2,000+ people; big style: the stage art is refreshing; big names: Ma Yansong and Kurokawa Masayuki's wonderful lectures; big connotation: there is something hidden behind the event Ambition. At the final "Modern Design Award" award ceremony, the results of the "Modern Design Award" (2018-2019) national finals were announced one by one. The winners were solemnly commended and received the design finalization from the Hong Kong Special Administrative Region Regional Flag and Regional Emblem Review Committee. The trophy was personally designed and made by Han Ping-wa, one of the people and a recipient of the Bronze Bauhinia Star from the Hong Kong SAR Government. Because design is an important carrier to empower designers, brand actions have refreshed the perception of terminal young designers.
TWO
Time:April 2019
Brand:TOMELY marble tiles
Activity:Tongli Design Master Camp (Third Period)
Advantages:Design teaching, international route
Details: In order to interact and communicate with young design opinion leaders in various cities, Tongli Design Master Camp has been launched since 2017. In July 2017, the first phase joined hands with Huang Zhida , Sun Shaochuan, Meng Ye, Bi Daning, Lian Zhiming and other famous design masters gathered in the capital Beijing to interpret the lifestyles of high-end luxury home owners from different dimensions; the second phase will also be held in July 2018, joining hands with Lin Weier, Zhang Qingping, Chen Lianwu, Shi Hengzhao, Five famous masters in various fields, including Jia Baban, and young designers from all over the world gathered in Shanghai, the magical city, to conduct an in-depth and all-round design study from villas, hotels, luxury homes, Feng Shui, and lighting. The third phase was advanced to April because we were going to Milan Design Week. The team leader led a group of young designers to experience the world's top design concepts of Milan Design Week, the top design achievements of the Milan International Furniture Fair, and accepted professional design courses from Politecnico di Milano. , the international masters who teach include famous Italian architects and designers Angelo Cortesi, Borella Mauro Afro, ANDREA LANGH, Nicola Ticcozi, and Dell'Acqua Bellavitis, director of the master's degree in design management and interior design at Politecnico di Milano, from architectural appearance, Different on-site scene-based teaching in interior design, commercial space, urban design, landscape design, art photography and other fields.
THREE
Time:April 2019
Brand:Special negative ion tiles
Event: "Meng Jian Series" 2019 star designer Meng Ye joint series new product launch conference
Advantages:Cross-border cooperation, product upgrades
Details: "Start with appearance, stay loyal to talent" is a sentence we often hear in our lives, so we specially designed negative ion ceramic tiles for a product that combines appearance and functionality. Teaming up with the well-known designer Meng Ye to design new products, Li Qiang, the head of TeTe Negative Ion Ceramics, said at the press conference that day that he had said as early as 2017 when the first negative ion experience center was released that TeTe’s future products would be to achieve “beautiful appearance”. "Value + Function", and this conference was able to confirm its realization. It is reported that Meng Ye's design team is committed to customizing unique high-end residential spaces for China's elite, advocating change and innovation in design temperament, and the design has an international perspective. It has been established in many places across the country such as Beijing, Shanghai, Shenzhen, Chengdu, and Sanya. It has completed many private villa mansion and model room design projects. The residential design and construction projects of famous movie stars Zhang Ziyi, Wang Feng, Huang Xiaoming, Fan Bingbing, Jia Nailiang, Huang Bo, Yang Kun and other high-end aesthetic appeal groups have also been completed by Meng Ye's design team. This has created the outstanding achievements of Meng Ye's design team in the field of "private residence customization" space design. "Borrowing the famous hand of design" is well used.
FOUR
Time:May 2019
Brand:Kamiya Tiles
Activity: "Oriental Aesthetic Design Competition"
Advantages:Leading the national trend, linked terminals
Details: Kamiya Ceramics joins hands with authoritative media and design celebrities Cui Huafeng, Wang Fengbo, Fang Ruofei, Wu Wenli, Guo Youxin and others to launch the "Oriental Aesthetic Design Competition". Design celebrities not only serve as annual judges, they also provide intensive training and guidance for each design work throughout the process. They also film a "personal documentary". The event is linked to six competition areas across the country. With the re-emergence of China's "Chinese Dream" and the rekindling of Chinese cultural confidence, the ancient charm of oriental culture that has accumulated for thousands of years has begun to become the mainstream of fashion. Oriental aesthetic life, based on aesthetic concepts, integrates traditional Chinese culture into life - making life artistic and art-oriented, giving vitality and cultural flavor to every daily life scene. Traditional elements and modern materials are ingeniously compatible. It is an Oriental aesthetic. The passionate collision of aesthetics and modern life has resulted in countless modern-style spaces, showing an unusually strong oriental sentiment. Kamiya Tile continues its cultural output of "Oriental Aesthetics". This activity intends to combine the beauty of the artistic conception of traditional culture with modern materials, integrate classics into life, convey the power of space, and inherit the essence of Eastern culture.
FIVE
Time:May 2019
Brand:Jinsi Yuma Tile
Event: "Design Moves China·2019 China Design Person of the Year National Urban Charity Tour and Jinsi Yuma K Gold Tiles 4.0 New product tasting”
Advantages:High-end positioning, leveraging mobility
Details: The "Design Touches China·2019 Chinese Design Person of the Year National Urban Charity Tour" is sponsored by the China Building Decoration Association and hosted by the Information and Technology Committee of the China Building Decoration Association and Jinsi Yuma Ceramics. "Lecture and Tasting of Jinsi Yuma K Gold Tiles 4.0 New Products" set sail in Hangzhou. An annual ceremony dedicated to designers, a high-profile industry summit, and an ideological journey that touches the soul. In Zhongtaojun's view, the highlight was Huang Zhida's lecture. Before that, Jinsi Yuma also launched a designer agent investment project. Provide more platforms for growth and communication for China’s emerging designers.
SIX
Time:May 2019
Product Brand:Asia Tiles
Activity:China Design Open Class (Hangzhou Station)
Advantages:Design value, keeping abreast of the pulse of the city
Details: "China Design Open Class" is a knowledge sharing platform launched by Asia Ceramics and mass media in conjunction with multiple institutions, focusing on the comprehensive strength of designers. Through cutting-edge professional design, cross-border Comprehensive courses such as art appreciation and improvement of business literacy stimulate thought exploration and help Chinese designers grow. When it was launched in 2018, it led nearly a thousand designers to search for the unique soul of the city in 7 cities across the country. In 2019, the Asia·China Design Open Course once again started a new journey, striving to explore China’s new contemporary living quarters, starting from architecture and design, radiating discussions on art and culture, and exploring the differences in each city from the perspective of local designers. cultural characteristics, looking for the most innovative and representative designers in each city to bring unique sharing. Important guests at the Hangzhou station include Andrea Destefanis, founder of Kokaistudios Design Office, who shared about commercial space design. Well-known project cases such as K11 Art Shopping Center, Shanghai Xintiandi Plaza, etc.; Wu Di, founder of Lianlian Design Group, shared "2020 Design" Material Trends" (2020 trends have been researched and shared in mid-2019. This type of shared content is the most valuable to young designers).
SEVEN
Time:May 2019
Brand:Qianghui Ceramics
Activity:Qianghui Design Team Study Tour in Taodu Foshan
Advantages:Foshan culture helps Foshan ceramics
Details: When design meets ceramic tiles, and when beauty meets Foshan culture, what kind of design style will they collide with? In May, Qianghui Ceramics Headquarters welcomed the designer team from Nanning Sumei Mansion to Foshan, one of the four major production areas of architectural ceramics in China. After visiting the Qianghui Ceramics exhibition hall, they went to Foshan Nanfeng Ancient Stove Scenic Area. Let designers experience a steady stream of art and find design inspiration in the ubiquitous blue-brick and red-brick houses, typical Ming and Qing dynasty buildings, narrow bluestone alleys, and houses, shops, and museums with unique cultural charm. . From then on, the same goes for the team of designers who visited the headquarters every time. As a sacred place for ceramic culture in the world, Nanfeng Ancient Zao retains many of the essence of traditional crafts such as miniature carving and pottery making, and also integrates the essence of folk arts such as martial arts, Cantonese opera, and paper-cutting. It has quite strong Chinese cultural characteristics. Appreciate the heritage of Lingnan culture with a walking heart. The event is not only an exchange between designers and Qianghui manufacturers, but also an exchange of exploring design ideas and appreciating the cultural buildings of different cities. This kind of communication can not only inspire designers' thinking and broaden their horizons, but also promote the development and construction of Qianghui designer channels and empower terminal sales performance.
EIGHT
Time:June 2019
Brand:DPIImported ceramic tiles
Event:2019 Most Beautiful Elegant Space Design Award Tour Promotion and Tang Zhonghan Private Party
Advantages:Award for brand style positioning
Details: The Most Beautiful Elegant Space Design Award, initiated by Guangzhou Design Week, is globally certified by IFI (International Federation of Interior Architects/Designers), and DPI imported ceramic tiles are designated cooperative units. Since its inception in 2017, it has received enthusiastic response from the design community. It highlights the unique charm of contemporary decorative aesthetics with an "elegant and luxurious" style, and collects works from designers or design agencies who are good at "elegant and luxurious" styles. Finally, the expert judges selected the "Most Beautiful Elegant and Luxurious Space Design of the Year" and "Annual "Excellent Elegant and Luxurious Space Design" two major awards, and were grandly awarded at the annual Guangzhou Design Week Ceremony. With the potential of the two elegant luxury trends accumulated, the 2019 Most Beautiful Elegant Space Design Award was launched across the country (Xiamen, Jiaxing and other places). As the keynote speaker of the first two promotion events, he is a leader in the new generation design industry in Taiwan. Tang Zhonghan, design director of Jinjing Production Design Co., Ltd., shared the theme of "Design Thinking in Progress", explaining the concepts of spatial field and aesthetic performance from various dimensions such as "form and function, aestheticism, and functional randomness". nature. Each event can indeed gather the participation of thousands of designers and become the focus of the circle.
NINE
Time:July 2019
Brand:Jinduo Tiles
Activity:Jinduo Tile's "Tile Design China Tour Panzhihua Station"
Advantages:Linked terminals, brand upgrade
Details: Events are an important carrier of brand marketing. Jinduo Tile’s “Tile Design China Tour Panzhihua Station” is the second stop of the second season of the “Tile Design China Tour”. The entire event It is divided into two parts: the first part is a large designer salon; the second part is a media meeting, held at the Panzhihua flagship store of Jinduo Ceramics. Panzhihua Station brings together Taiwanese design celebrities, the head and design director of Yitai Space Design Office, Zhang Xianghao, the annual image ambassador of Jinduo Ceramics' "Tile Design China Tour & Jinduo Design Park", Wu Shaoqun, founder and chief designer of Guangzhou Shenshan Design, Li Tao, president of the Panzhihua Interior Designers Association and design director of Jian Design Office, Yang Xiaoming, associate professor of the Art School of Sichuan Panzhihua University and member of the Sichuan Artists Association, Xiong Yong, president of the Panzhihua Building Materials, Home Furnishing Design and Decoration Industry Association, and other design luminaries, have provided services for Panzhihua Together with hundreds of elite designers from across the country, we will lead a feast of ceramic tile art, space design, and life aesthetics. Until December 8, when the second Jinduo Tile Design China Tour came to a successful conclusion, the 2019 Tile Design China Tour Annual Awards Ceremony was held. Award-winning designers can participate in the "Tile Design China Tour 72-hour Seminar and Macau Design Study Tour". "Travel", enter the art palace of cultural integration, and start a study tour of nature, design, art, and culture.
TEN
Time:All year 2019
Brand:Gold Asian Tiles
Event: "Great Beauty in China"
Advantages:The communication covers 100,000+ people
Details: Gold Medal Asia and "Jintang Awards" have reached a strategic cooperation to jointly organize the "Great Beauty China" and Gold Medal Asia to find the life they long for nationwide tour event, and successfully visited Foshan and Luzhou Held in , Changzhi, Zhengzhou and Wenzhou, it is reported that the event covered more than 2,000 designers, and the communication covered 100,000+ people. The event’s special invited instructors include Tang Zhonghan (Top Ten People of the Year in Chinese Interior Design in 2018; AD100 China’s 100 Most Influential Design Elites), Zhou Tianmin (Founder of Akuma Design; Winner of the German Red Dot Design Award) Author) and other design masters give blessings. Each event is a close-distance collision of ideas between the masters and outstanding local designers. Among them, the Wenzhou station has joined hands with 500 design elites to participate. Lin Xincun, a dealer of Wenzhou Gold Medal Asian Tiles, said: The event has helped upgrade the image of Fulma Gold Medal Asian Slate Flagship Store and improved the relationship between the brand and local designers. activity, expand brand awareness, more directly and effectively open up the recognition of large rock slabs among the designer group, and establish the IP image of the first brand of large rock slabs.
ELEVEN
Time:September 2019
Brand:Laideli Ceramics
Event: "China Residential Designer Program" (CRDP)
Advantages:Empower young designers
Details: The launching ceremony of the "China Residential Designer Program" (CRDP) created by Laideli Ceramics and id+c was held in Lu'an. The organizer also invited the founder of Wenwen Architectural Design Xu Jianguo, one of CIID's 50 young designers across the country, and Pan Ran, founder of Minggu Design Institute, visiting professor at Southeast University and member of the International Design Alliance, gave keynote speeches. At the same time, the annual selection extended from the CRDP Residential Design Forum city tour was also officially launched. The event is open to young designers across the country and will be awarded to 100 elite residential designers from all over the country every year to thank them for their contributions to Chinese residential design. This will promote the improvement of China's residential design level and social attention and influence, accurately discover and disseminate the unique charm and excellent design ideas of residential designers in various cities in China, and jointly promote the future development of residential design culture.
TWELVE
Time:September 2019
Brand:Jinyi Ceramic Tiles
Activities:Three Views Training Class
Advantages:New teaching model
Details:Co-initiated by the Asian Culture and Art Foundation and Xu Qing Xusheng, Professor Wang Shouzhi, the founder of Chinese design education, serves as the academic tutor, and Guangzhou Academy of Fine Arts and other institutions provide academic support. Jinyi Ceramic Tiles, as an educationally supported Asian design art training class and Chinese senior designer KD511 program (referred to as the "Three Views Training Class"), uses in-depth training and learning, design exchanges, masters and masterpieces graduation ceremonies, etc. to provide lifelong intellectual exchanges , build an advanced thought palace for Chinese senior designers to advance, empower brand growth, and cultivate them to become outstanding figures of the times. It is reported that the instructors of the Three Views Training Class are: Dai Kun, Wu Bin, Zheng Jianwei, Berit Bergstrom, Ju Bin, Yang Bangsheng, Zhao Xueqiang, Huang Quan, Kurokawa Masayuki, Zhu Liangzhi, Fu Peirong, Gao Zhiqiang, Du Heng, Xue Feng, Zhang Bin, Yan Yan , Wang Shouzhi, Liu Guanzhong, Xin Xiangyang, Jiang Xinyi... (ranked in no particular order). In addition to formal courses, the Three Views Training Class also arranges a monthly reading sharing meeting, a city learning sharing meeting every two months and a visit to a designer office and other rich class activities. The three-view training class is an annual key project of Jinyitao's designer channel. Through the channel operation business model of accurately binding high-end design + establishing exclusive circles + creating high-level brand innovation events + sustained performance and word-of-mouth output, it has been operating for 7 years. During the months of training and interaction, we continued to export brand reputation, deepen the brand awareness of high-end designers, and activate high-end designers from all over the world by operating a stable social circle to improve the conversion rate of the incremental market.
THIRTEEN
Time:September 2019
Brand:Oceano Tile
Event:2019 Artistic Conception Color Banquet International Color Conference and Feng Shui Master Forum
Advantages:Color metaphysics, accessible to the public
Details: In 2019, Oceano proposed the "1+N" product development strategy, releasing Casaro's 2020 new products to the world, as well as N types of creative spaces extending around architectural ceramics Possible new categories of products such as artificial stone, mosaics, and landscape thick bricks, with iterative upgrades of the product library, provide more imaginative elements for design to create space, so that designers and consumers can create every touch of life and build people. A more harmonious way of living with the space environment. On September 15, the 2019 Artistic Conception Color Banquet International Color Conference and Feng Shui Master Forum hosted by Oceano Ceramics was grandly opened in Tangshan, Hebei. There is an inseparable relationship between color and design. When it comes to the use of color, in traditional Chinese culture, Feng Shui is inseparable from our energy, fortune, clothing, food, housing and transportation, and color also has a special "color method" in Feng Shui. The event not only talked about color in combination with brand products, but also invited Feng Shui masters to share the metaphysics of color. At the end of the event, the organizer also officially launched the European leg of Oceano's Worldwide Design Tour, collecting exhibition works from all designers across the country and friends who are interested in design. The competition will tour the country in an online + offline format. Among them, the top 5 works in each category will receive a European study tour through Casaro's World Tour.
FOURTEEN
WhenDate:October 2019
Brand:Xinzhongyuan Ceramics
Event: Chinese Design Stars "Dialogue" on Lingnan Folk Art
Advantages:Lighting up design with Lingnan art
Details: The 2019 "China Design Star" lasted for 6 months nationwide auditions and the "Star Campaign" PK promotion competition that caused a sensation in four cities: Xi'an, Shenyang, Guizhou, and Wuhan One after another, when the top 12 players in the country are gathering, Xinzhongyuan Ceramics invites the top 12 contestants of the 2019 China Design Stars to Foshan, the "Ceramic Capital of Southern China", to go deep into the Ceramics Exhibition Hall and conduct research from the three aspects of design, art, and new retail. A unique cross-border exchange between design and Lingnan folk art. At the same time, in order to reconstruct the creative source and find creative inspiration for the "Chinese Design Star" general campaign, the exchange meeting also launched the "2019 Chinese Design Star Japan Creative Source Tour".
FIFTEEN
Time:December 2019
Brand:Huapeng Ceramics
Event:Most Beautiful Tile Design Award
Advantages:Continuation + extension
Details: During Guangzhou Design Week, Huapeng Ceramics not only participated in the exhibition but also had constant activities every day. On the afternoon of December 5th, at the "Old House New Design Award Ceremony and the 2019 Construction + Charity Plan Awarding Ceremony", he won the award for being a caring brand; on the afternoon of the 6th, 3 "City Top Ten" selected representatives were in China Peng shared his living space design concept and interpreted his living space design philosophy at the Peng booth; on the afternoon of the 6th, Huapeng Ceramics General Manager Yao Songrong made a speech at the 2019 Pan Home Brand Academy Annual Conference and the "Famous List" Asia Pacific Pan Home Design Recommendation At the brand award ceremony, he was hired as a tutor of the Pan Home Brand Academy Tutoring Group; on the morning of the 7th, the "Meet" the Most Beautiful - Design-Driven Industry Upgrading Summit Forum and the 2019 Most Beautiful Ceramic Tile Design Award Results Release Ceremony were held grandly; on the afternoon of the 7th, the Golden Living Award National Teacher Xia Fangfang, one of the top ten, and Zhao Qiang, one of the top 100 teachers in the country, visited Huapeng's booth to bring their award-winning works to designer friends, analyze their design ideas and creative concepts, and share how to make warm designs. The brand’s follow-up design projects throughout the year “exploded” at the same time.
SIXTEEN
Time:December 2019
Brand:Samit Tiles
Activity:"Heartbeat"
Advantages:Booth + theme = awesome design
Details: During the Guangzhou Design Week, Samit Ceramics took "Heartbeat" as its theme. A super-large ceramic tile art installation was used at the booth to interpret and show every "beating heartbeat" of human beings. moment, and other areas on the booth also made viewers excited and had to check in and take photos. On the afternoon of the 6th, Shao Weiyan, a well-known representative of new contemporary design forces in Asia, was specially invited to discuss unlimited design ideas with more than 100 designers from all over the country at a casual coffee bar near the exhibition hall. At the event, Li Ying, designer of Samit Heartbeat Pavilion and president of New Pearl Design Institute, personally interpreted the design concept of the Heartbeat Pavilion; while Shao Weiyan shared a session with the theme of "Design·Future·Supersapient Man", combined with The way each cross-border brand creates new IP interprets the exciting IP image of Summit Tile. Finally, a group of designers also visited the Chan Clan Ancestral Hall, Chan Academy, Cantonese Opera House, Yongqing Square, Lai Chi Bay, Xiguan House... to appreciate the Lingnan architectural culture.
SEVENTEEN
Time:December 2019
Brand:Mati Tile
Event: “Dragon Series Launch Conference Zeng Jianlong Keynote Speech”
Advantages:Cross-border × fusion, fashion × trendy brand (take good care of you)
Details: During the Guangzhou Design Week, Mati Ceramics held a Mati Night Red Wine Tasting at the headquarters with the theme of "Dragon Series Launch Conference Zeng Jianlong's Keynote Speech". According to Mati Ceramics General Manager Liang Weiquan introduced that the Dragon series took two years of research and development to achieve all-round iterative upgrades in texture, artistic style, application, etc., to make it more fashionable, more representative of the present, and most recognizable to meet the needs of market decoration. Shapeability provides today’s young designers with more materials that can shape beautiful spaces. Design master Zeng Jianlong was present and shared his exploration of contemporary oriental aesthetics with the designers present through five aspects: experience, observation, experimentation, creation, and space design. Zeng Jianlong said, "Creation is an attitude towards the pursuit of aesthetics in life. The designs we present today are all for the pursuit of improving the quality of life and maximizing business value." A product can only have both commercial logic and aesthetic logic at the same time. , can it become a product that continues to have vitality, and the same is true for the Dragon series.
From the above review, we can deduce several key words:Cross-border integration, Lingnan culture, in-depth training, and going abroad.
Which ceramic tile brand do you like to plan or participate in design activities? Why? Share together.
Are there any more creative designer activities in 2020? Which tile brand do you think it will be?
(The above memories are only in chronological order. If there are any omissions, please remember to reply!)
