Text/Maoran
Affected by the COVID-19 epidemic, Guangdong, Zhejiang and other places where there are many assembly line factories have experienced a "war for people" due to the shortage of general workers. For example, governments in many places have chartered cars, special trains and even planes to transport employees to factories; Lenovo has offered a "high salary" of 24 yuan/hour to attract employees, and the hourly wage has increased by 26% compared with before. It is understood that the "price" has also Reaching the peak salary of Lenovo factory; Longhua Foxconn rewards new employees through high-priced internal referrals, and the referral bonus is as high as 7,000 yuan...
Faced with the low resumption rate of local small and medium-sized enterprises, local governments have also changed from initially restricting the time for resumption to encouraging and assisting enterprises to engage in a "war for people" to meet the conditions for resumption of work. For example, the Guangdong Provincial Department of Human Resources and Social Security launched the "Guangdong Human Resources Industry Fighting the Epidemic Public Welfare Alliance Action" at the end of February, using professional and technical means such as "Internet + Human Resources" to provide human resources services to enterprises, not only to solve human resources problems for enterprises , and also solve the pain points of enterprises returning to work. In Foshan, which is a major manufacturing city and a gathering place for ceramic companies in the country, Mona Lisa Group was the first company in the ceramic industry to resume work (according to the company's original start-up time plan ——February 10) Therefore, in the important part of the local government's "fighting the epidemic prevention war for business operations", the group representatives were also the first to be invited to implement the implementation of the enterprise's resumption of work in the form of online live broadcast. Operational rules for internal human resources management.
However, different from the above situation, some small and medium-sized ceramic companies have withdrawn from the market due to insufficient cash flow, cut salaries, and laid off employees to reduce costs. In this regard, a professional manager of a ceramic brand analyzed: If the headquarter of a small ceramic company has about 30 to 50 people, its cash flow is generally only about 3 months, so due to the epidemic this year It is impossible for them to survive the first quarter and then resume work, so how can we talk about the labor shortage problem?
There is another situation. According to the person in charge of the marketing department of a certain ceramics group: No matter how difficult the market environment was in the past, our boss still maintained a positive attitude, but this time it has indeed been affected by the epidemic. Recently, the boss's "face"; are not very good. Although the Nanzhuang Town Government is encouraging the entire company to resume work, we currently only adopt a rotating work system. Mainly marketing staff are on duty, and the salary is calculated at 200 yuan/day, while all salespeople have not returned to work. Of course, they often call the sales manager to ask when they can resume work. In fact, Thinking from the boss's perspective - now the company's daily income is Several thousand yuan is not even enough to pay the wages of our current employees. How can we get all employees to resume work?
Indeed, both prosper and lose. The end market has not yet recovered. Where can the labor value of all personnel in ceramic companies be reflected after they resume work?
Recruitment information for individual ceramic companies
The above examples of Nengqiang Ceramics and Aoxiang Ceramics stepping up recruitment is a phenomenon that exists in most ceramic companies. The "urgent need business managers" that we were used to in the past have disappeared. , turned into a "new media director in urgent need", with an annual salary of up to 150,000.
Why? In order to "break through the routine" employment mechanism.
1. The sales model has changed, and traditional salespeople are faced with "not being needed"
Last week, "China Ceramics Network" published an article "After the epidemic, public consumption habits may undergo fundamental changes?", psychologically analyzing the online consumption phenomenon that consumers are accustomed to, and asking whether the e-commerce model of the ceramic industry will usher in The real question is that when consumption habits change, the sales model of ceramic companies can only adapt to the change.
Mr. A, the salesperson who accepted the reality, said: I used to always think about when I could take a break so that I wouldn’t have to travel. Now, after taking a full 50 days off, I always think about when I can go to work? However, with the impact of the epidemic, all walks of life are doing online sales. Many companies in the ceramic industry have also started online sales. If this continues, the industry may be We don't need our salespeople anymore.
2. Adapting to the sales model requires exploration and persistence from the inside out
In view of the effectiveness of the online sales model, "China Ceramics Network" also compiled an article a few days ago "Selling Bricks Online is Real" Is that okay? Dealers earn two yuan for a live broadcast", a reader left a message below: "Two yuan is too miserable, and the electricity bill is not enough." However, some readers fully affirmed the changes in corporate sales models: online traffic is the next trend!
Therefore, even though the current online sales model in the ceramic industry has not yet shown results, various brands will still choose to explore various models. Mr. B, general manager of the brand who accepted the change in sales model, said: "We will do live broadcast blasting activities on '315'. We know that the benefits of live broadcast are not obvious, but we still have to do it. Just like when WeChat was first launched, it was not a tool accepted by the public. But over time you will still be forced to accept it.”
How will companies explore? It is understood that ceramic brands currently selling online basically cooperate with third-party companies and use their original platforms with obvious traffic diversion effects to "sell goods." As a result, many third-party companies have emerged in the industry, and it has also forced ceramic companies to urgently need new media personnel who can continuously promote brands/products/activities online.< strong>As the saying goes, “It is better to seek others than to seek yourself”, many companies still want to achieve truly effective lines by themselves.Sales on.
The ceramic industry is a traditional manufacturing industry, and it is also a relatively special industry. Because of its slow development and the impact of the general environment, it is not as fast as other advanced and mature industries. The industry is crying about difficulties every year, but various manufacturers and The speed at which terminal channel providers are being shuffled has been slow. Even in May 2019, the China Ceramics Network terminal market survey in Nanjing Station saw the phenomenon that “brand concentration has strengthened and shuffling has intensified”, “many brands cannot continue”, “the market will be booming in another two months”. At least half of the shops in the Yang decoration market will be 'closed'." However, since the beginning of the spring of 2020, Zhongtaojun can still see online that the dealers interviewed were still in action.
Still the same sentence: market demand still exists. Regarding the love-hate market environment, if you are "unwilling to give up", you can only change.
How to change?
Existing ceramic companies have taken the lead - embracing the trend and starting from the direction and emphasis of talent selection.
