“Every time there is a big setback, a group of people will fall and a group of people will stand up.” Under the epidemic, some people are confused, some are panicked, and some are adapting to changes. This is how Lai Deli innovates and responds. brand.
Laideli changed its thinking and actively "shocked". After cloud promotions, cloud classes, and cloud live lottery draws, Laideli innovated its investment promotion model, broadened investment promotion channels, and met with interested customers across the "air", opening a new "Online investment + contract signing" model.
▲Activity site
On May 28, if you want to make a profit when opening a store, choose Laideli - 5.28 Online Laideli Ceramics "Profitable Future" Wealth Conference was successfully held at Laideli Light Luxury Fashion Museum. During the live broadcast, an exclusive policy for joining the franchise was announced, with nearly 10,000 fans and a lively interactive atmosphere. A total of 39 customers signed up to join online.
Yunkan exhibition hall, in the coil powder
In the era of consumption upgrading, "appearance is justice" pervades the entire consumer market, and the building materials market is no exception. Therefore, the decoration design of the exhibition hall can truly and correctly display the brand image to the public, and products with beautiful appearance and strong strength can help dealers quickly open the market.
▲The host appears
In order to promote potential customers’ understanding of Laideli, corporate designDirector Liu Chao, Laideli Ceramics Deputy General Manager Kong Qingtian and the host led the audience in front of the screen to visit the exhibition hall and talk about Laideli products and design. According to Liu Chao, the company's design director, Laideli designers always maintain creative thinking. On the basis of maintaining their own design style, they combined the current design trends and market trends to create a stylish and atmospheric large-board display area, green and environmentally friendly wood grain The brick display area fully demonstrates Laideli's unique product expression and keen perception of the market.
▲Prepare to visit the exhibition hall
Comprehensively break the situation and follow the trend
In 2020, the black swan effect of the COVID-19 epidemic will subtly affect terminal consumption habits and consumption environment. Faced with the changes in the market after the epidemic, how can dealers break through marketing? Zhou Yan, general manager of the Laideli Ceramics brand, gave the answer through the keynote speech of "Breaking the Situation Since the Epidemic, Taking Advantage of the Trend".
▲Zhou Yan, General Manager of Laideli Ceramics Brand
“The epidemic has shuffled not only people, but also ideas.” Zhou Yan, general manager of Laideli Ceramics brand, pointed out that under the environment affected by the epidemic, the building materials market will be further accelerated. The speed of shuffling, and strong brand power, product power, and service power are the best immunity during the epidemic period. Therefore, it is very important to choose brand peers with strong risk resistance capabilities.
Subsequently, Zhou Yan, General Manager of Laideli Ceramics Brand, once again demonstrated Laideli’s strong brand strength and business-building capabilities by introducing Laideli’s product structure and refined assistance system, laying a strong foundation for new businesses to join. Let new businessmen have more confidence in the development of Laideli.
The media helps out and attracts fans
In addition to focusing on products and services, Laideli attaches great importance to the construction and innovation of communication methods, following its cooperation with CCTV, Taocheng News, China Ceramics Network and other media last year. This year, Laideli continued to strengthen its publicity campaign to expand its media matrix, reached a friendly strategic cooperation with the well-known mass media Tencent Home, and held a simple and grand signing ceremony at the event site. In the future, Laideli will leverage Tencent Home Big Data technology, strong traffic, platform and other resources to help terminal brands build momentum.
▲Lai Deli & Tencent Home Furnishing Signing
▲Lai Deli & Tencent Home Furnishing Signing
This online investment promotion event is an attempt by Laideli people to not be afraid of market changes and break the traditional thinking mode and working style. It is also an innovative measure for Laideli to take the initiative to change and develop. Laideli will continue to support high-quality products, empower terminals with refined services, and work hand in hand with all dealers to create a better future.
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