On July 11, FAENZA was led by Mr. Ye Weiguang, Director of South China Sales Department, Mr. Yuan Yongsheng, Director of North China Sales Department, Mr. Kuang Jiangbei, Director of Northwest Sales Department, and Mr. Zhang Guoqing, Director of Marketing Department. All marketing staff of the sanitary ware division carried out the "Faensa Creates a Marketing Iron Army Special Training to Win" training at the company headquarters.
This training conference is honored to invite Mr. Han Feng, “Chief Growth Officer of Tianwang Gaidi”, “Home Super IP”, and “Living Fossil of Chinese Marketing” to give lectures.
As a home finance writer with 20 years of practical experience in marketing, Mr. Han Feng deeply analyzed the eight competency models of top marketing managers at the training site, allowing marketers to consolidate their sales knowledge and comprehensively Improve the core competitiveness and regional management and control capabilities of marketing personnel, and strive to build a marketing iron army for FAENZA.
"Marketing is to meet the needs of others and achieve one's own goals." Teacher Han analyzed self-management, investment management, business negotiations, regional bathroom management, store management, regional operations, and event planning , eight competency models of team management to interpret the abilities that marketers need to possess. He starts from the sales staff themselves, combines the current market situation, conducts strategic analysis, and teaches practical skills with original theories.
The experience summed up and the wisdom refined in actual combat are truly suitable for actual application. At the training site, Mr. Han Feng shared his many original theories such as "Two or Three Skills of Advanced Business Negotiation", "5P Model for Selection of High-Quality Businessmen", "Original Syllogism Method for Dealer Management", etc., giving a profound interpretation of marketing Skills and management level.
In addition to theoretical explanations, training is more about enhancing the collective sense of integration and participation in the form of interaction, and the competition mechanism between groups can help students better Receive the knowledge learned and allow marketers to clarify their current situation in a targeted manner and achieve breakthroughs in their own capabilities.
In today's fierce market competition environment, marketing is a strategic resource for enterprises to win in the market. The combination of practical experience and systematic theoretical knowledge can jointly promote the advancement of sales.
Thousands of miles can be won only by strategizing. The future belongs to lifelong learners. In the context of the consumer era, enterprises need to adapt to the times, and learning and thinking are compulsory courses for us. Only by constantly acquiring new knowledge, improving oneself at all times, breaking through the limitations of thinking, and standing firm in the times can we be invincible and invincible.
(This article is provided by the enterprise)
