The changes in the living and business environment are subtle, coupled with the return to rational consumption and the acceleration of consumption, which has challenged the past sales habits, causing the terminal building materials market to undergo sudden changes. How to accurately grasp the front-line dynamic information; how to increase the sales turnover of terminal stores and win the terminal market are issues that dealers are currently thinking about.
But who would have thought that there is such a store that has successfully placed orders of 60,000 yuan before it is open for business; nearly 20 orders were successfully placed during the trial operation; sales exceeded 300,000 yuan on the day of the official opening.
Who created such an impressive achievement? She is Oceano Mu Yuan from Hongqiao, Tianjin. She has been working hard in the home building materials industry for 17 years and has 4 years of experience in Oceano. Now she has finally transformed into the owner of an Oceano smart store.
Tianjin Hongqiao Oceano Muyuan
Improve sales quality, terminal experience and smart tools complement each other
There is very little natural customer flow in the current building materials market, and many store operators are feeling anxious, but Mu Yuan is full of confidence. After 62 days of store decoration and operation, Sister Mu led the team to use the two smart tools of Oceano Jukebao and interactive large screens.
After many days of tool learning and application of customer service tools, it is no exaggeration to say that Sister Mu herself is proficient in the use of the three major tools of Oceano Smart Store. With many years of experience in selling terminal Oceano products, she has a good grasp of consumers' purchasing psychology. In addition, she makes good use of some "small services" and "little routines" to leave customers' contact information for subsequent maintenance. It is no exaggeration to say that as long as a wave of customers come in and Sister Mu uses interactive large-screen tools and meets the consumption budget, she will definitely be able to sell Oceano tiles.
Improve the sales model and use the right methods to retain customers
In the era of consumption upgrading, "emotion" plays an increasingly obvious role in consumption decisions. How to establish a deeper emotional connection with customers has become a required topic for everyone, and old customer groups have great referral capabilities.
How to effectively grasp the quantity and quality of referrals from old customers, the reasons and motivation for referrals are indispensable. Sister Mu believes that good products, good prices, good services, good experience... these are all important, but improving the transaction rate and the welfare of new and old customers are more important. Sister Mu has a dedicatedNew and old customers marked it on WeChat, and secondly, old customers will receive gifts carefully prepared by Sister Mu when they purchase and move in. In addition, the use of smart tools allows Sister Mu to better serve customers and improve service quality and efficiency. Old customers are more willing to continue buying Oceano, and more new customers are willing to choose Oceano products!
"A wise person changes with the times, and a knowledgeable person adapts to the circumstances." This is an attitude of change and innovation, full of courage to break through the ice and a keen insight into the current situation. I am grateful that there are many excellent dealers like Sister Mu: supporting smart stores and trusting Oceano Ceramics have allowed Oceano to develop today. I believe that in the future, Tianjin Hongqiao Oceano will achieve new leaps and bounds under the leadership of Sister Mu!
(This article is provided by the enterprise)
