（文/咿雅）
On December 2, "Creation + Walking Design" Samit's 2020 Lingnan Ceramics Culture Tour was held at the Huang Zhiwei Art Museum. Huang Zhiwei, the master of Chinese arts and crafts, Luo Simin, founder of Sizhe Design, Li Ying, director of New Pearl Design Institute, Zhao Zhibin, marketing director of the Second Marketing Center of New Pearl Group, and other guest leaders, as well as designers from all over the country, attended the meeting.
Huang Zhiwei leads a group of designers to visit the art museum
Samit Ceramics is the core brand of New Mingzhu Ceramics Group, a leading enterprise in the ceramic industry. It shoulders the important mission of the group's international strategy and is positioned as a "life design aesthetic brand". It has always advocated that design originates from life and transcends life. , and serve life. Therefore, Summit Ceramics' products and stores are closely focused on users, with user needs as the core, combined with fashion trends and the latest technology, to provide users with international, young, fashionable and design-rich home solutions. This includes Foshan ceramics that can beautify the home environment. It is not difficult to see that this is a unique and innovative design study tour for Samit Ceramics to gather designers in Foshan, the pottery capital of thousands of years, to appreciate the charm of ceramic art and exchange and share design experiences.
Zhao Zhibin, Marketing Director of the Second Marketing Center of New Pearl Group, delivered a speech< /span>
Event site
Zhao Zhibin, Marketing Director of the Second Marketing Center of New Pearl Group, said in his speech: "The times are progressing, and people's lives areThe methods are also constantly changing. In particular, the new generation born in the 1990s and 2000s have become the main consumers. According to the big data statistics of Yidoutang Home APP, these new generations want good looks, comfort, personality, ease of use, and social value. For example, pet space, education space, dining and kitchen integration, etc. have become new trends. Especially after the epidemic, people have an even more urgent need for a comfortable living space suitable for themselves and their families. This is a challenge and an opportunity for home building materials companies. Samit hopes to explore together with the majority of designer friends. ”
Li Ying, President of New Pearl Design Institute
Li Ying, president of the New Pearl Design Institute, said in the sharing session: "In the past few years, Samit has held the 'Sixiangyun' designer forum and the 'Walking Design' travel society many times to strengthen the relationship with design. We have participated in Guangzhou Design Week for three consecutive years. Last year's "Heartbeat" theme exhibition became a major creative highlight of the exhibition. This year, Samit used the concept of Tile Infinity Laboratory to showcase the latest technology of ceramic tile materials. Imagining the infinite possibilities in the future will definitely bring surprises and inspiration to everyone. ”
Chinese arts and crafts master Huang Zhiwei
Luo Simin, founder of Sizhe Design< /p>
Afterwards, Huang Zhiwei, a master of Chinese arts and crafts, and Luo Simin, founder of Sizhe Design, respectively shared their experience in the ceramic art of Shiwan dolls and design cases. It is reported that Samit Ceramics has represented Chinese ceramic enterprises at the Bologna Exhibition in Italy for four consecutive years, showing the world the strength and style of Chinese ceramic tile brands. At this event, the Shiwan doll, a representative of Chinese intangible cultural heritage arranged by Samit Tile, was invited to New OrientalThe master of Marxism gave a speech, and in the afternoon he led a group of designers to visit many scenic spots and cultural and creative sites in Foshan (Nanfeng Ancient Stove, Ancestral Temple, Lingnan Tiandi). In fact, it was also a move by the brand to further spread Chinese traditional culture.
Award Ceremony for Emerging Designers< /p>
There is an important awards ceremony at the Summit Travel Conference every year, and this year is no exception. Zhao Zhibin, marketing director of the Second Marketing Center of New Pearl Group, said: "The designers here have cooperated with Samit Tile and established a friendship. Samit Tile hopes to strengthen cooperation with the majority of designer friends in the future to create better We hope to fully meet consumers’ expectations and dreams for a better home life, and at the same time, we also hope that through this study tour, we can deepen everyone’s understanding of the Samit tile brand.”
Samit Tile led a group of designers to travel through the Ming and Qing Dynasties in Lingnan Architectural complex, looking for pottery roots and pottery soul
"Deconstruction·Reconstruction, Exploration·Creation, Foresight·Future". From December 3rd to 6th, Samit Tile will use an evolving visual sensory space at Guangzhou Design Week (Hall 2, 2C03) to allow the designers present to experience the endless imagination of ceramic tiles.
