Gao'an no longer has Putin ceramics, Mona Lisa "smiles" Gao'an.
On the morning of March 16, the establishment ceremony of Gaoan Mona Lisa New Materials Co., Ltd. was held grandly at the Mona Lisa Jiangxi production base, marking the official withdrawal of Putin Ceramics from the historical stage of Gaoan. The strong presence of Mona Lisa Group marks the first listed ceramic company in the Gao'an production area and promotes a new journey of green development in the production area.
"Ceramic Information" saw at the scene that the outdoor advertising at the gate of Putin Ceramics Factory and the advertising screen above the loading platform in the factory were all covered by the Mona Lisa product promotion screen. It had spent nearly 100 million yuan to build a 20,000 square meter The exterior LOGO and advertising slogans of the luxury showroom have also been replaced by the Mona Lisa logo.
▲The picture above is the original Putin Ceramics, and the picture below is the newly established Gaoan Mona Lisa.
This marketing exhibition hall with a construction area of 20,000 square meters was completed and opened on October 28, 2018, during the 10th anniversary celebration of Putin Ceramics. Approaching the automatic moving door, what you see is a screen designed with imitation green plants that says "Every home deserves a Mona Lisa". The design pattern of the entire exhibition hall has not changed, but all the products in the exhibition hall, The logo and advertising images were completely replaced with elements of the Mona Lisa Group.
Whether it is the layout of the production workshop or the sparkling 20,000-square-meter headquarters building, they all explain to the world the former glory of Putin Ceramics.
Gaoan Mona Lisa has 6 lines put into production
The annual production capacity will increase to 50 million square meters in the future
On the afternoon of March 15, the leaders of the four teams of the Gao'an Municipal Party Committee held an internal discussion with the top management of the Mona Lisa Group to discuss the development plan of the Mona Lisa Group's Jiangxi base and how to help the Gao'an production area catch up with the development and giants in the future. We will discuss topics such as building a high-security benchmark, a domestically leading, and a world-class green, intelligent, and automated production base.
According to "Ceramic Information", as of press time, Mona Lisa's Jiangxi production base has 6 production lines in full production, mainly porcelain tiles and glazed tiles. At present, another 3 production lines will also be built in the near futureIt will be put into production gradually in the first phase. The product structure is mainly porcelain tiles, fully polished glaze, full-body marble and other series. In the later stage, low water absorption mid-board will be added. In terms of production capacity, the Mona Lisa Jiangxi base will increase its annual production capacity to 50 million square meters based on the original 40 million square meters.
The establishment of Mona Lisa Jiangxi Gao'an production base is not only an important measure taken by Mona Lisa Group to optimize the regional layout of the group company's ceramic production base based on its deep accumulation in the ceramic industry over the years and the layout of the "big ceramic tile strategy", It is an important measure to expand production capacity. It is also an example for Mona Lisa, as a listed company, to innovate and enterprising, strive to seek greater achievements in a larger space, at a higher level, and in a wider scope, and to achieve high-quality development in the new era. It has profound influence. .
“This is an important strategic investment decision of Mona Lisa Group. It has great and long-term practical significance for both Mona Lisa Group and Gao’an Ceramics Industry.” Director of Mona Lisa Group , President Xiao Libiao delivered a speech at the establishment ceremony.
At the same time, Mona Lisa is stationed in Gao'an to provide strong production capacity support for customers in central China, fully transmit Mona Lisa's corporate culture, management systems and processes to the Gao'an base, and transfer Mona Lisa Group's The strategic planning of greening, branding and intelligence is brought to Gaoan. The full operation of the Gao'an base will make up for the group's shortcomings in insufficient production capacity. Based on Gao'an, the logistics distance will be shortened and products and markets will be closer.
As an important base for Mona Lisa Group’s layout in Central China, Mona Lisa Group has recently proposed a plan to build a ceramic research institute to the local government, and it has been highly recognized by the Gao’an Municipal Government.
Putin’s six major brands
Operated by the original sales team in an OEM manner
After the beginning of this year, Mona Lisa Group immediately appointed a base general manager from the headquarters to be fully responsible for the high-security production base. According to "Ceramic Information", in terms of production, according to the previous agreement reached by the two parties, in addition to the adjustment of core position personnel, grassroots production employees remain stable; in terms of sales, Putin Ceramics's Shediao, Yiyi, Weite, Bangpeng, Zhuo The six major brands of Yu and Zhongteng have nothing to do with Mona Lisa Group and are operated by Putin Ceramics' original sales team in an OEM manner.
Chairman of Putin Ceramics transferred its six major brands and channels with an annual sales value of 500 million yuan to the original sales team for free. According to a salesperson from Putin Ceramics, the original sales team of Putin Ceramics has basically remained stable at present, and plans to operate in an OEM manner in Gao'an.
As for the raw material supply system, according to the person in charge of the high-security base of Mona Lisa Group, the first three months will be mainly stable, and the original raw materials and suppliers will not be replaced for the time being. In the later period, the product process will be adjusted. , there will be open bidding for the procurement of raw materials, demonstrating the open, transparent and sunny procurement system of listed companies.
As the first listed ceramic company in the Gao'an production area, the entry of Mona Lisa Group will be a new engine and the strongest driving force for the Gao'an ceramic production area to catch up and develop. It is also an epoch-making event in China's building ceramics industry.
(The article is reproduced from Ceramic Information)
