Industry News
The transaction volume exceeded 1.3 billion yuan, Shanxi Shuozhou Ceramic Products Import and Export Fair achieved fruitful results
On May 22, the Shuozhou branch venue of the 12th Central China Investment and Trade Expo and the 4th Yingxian Muta Shuozhou Ceramic Products Import and Export Fair opened in Yingxian. At the opening ceremony, Shuozhou City was jointly awarded the title of "Daily Porcelain Capital of Northern China" by the China Light Industry Federation and the China Ceramics Industry Association. The Shuozhou branch mainly has four exhibition areas: the "Sanjin Kiln Volcanic West Ancient Ceramics Special Exhibition Area", the Ceramic Art Palace Exhibition Area, Central China Ceramics, Shuozhou Fine Ceramics Exhibition Area and the Ceramic World. A total of 93 domestic and foreign related companies participated in the exhibition, and the exhibits There are more than 180 kinds in 8 categories. According to Liu Liang, deputy mayor of Shuozhou City, Shanxi Province, on May 23, a total of 31 cooperation projects were reached at this trade fair, with a total investment of 43.947 billion yuan, 220 trade orders, and a transaction volume of 1.32 billion yuan.
Source: CCTV, China News Network, Shanxi Evening News
Fastdata 2020 Internet Home Decoration Report: As of Q1 2021, the proportion of decoration companies participating in digital transformation reached 19.2%
A few days ago, fastdata, a well-known Internet data research organization, released the "2020 China Internet Home Decoration Industry Report". The report points out that large-scale decoration companies are constantly encroaching on the market share of small and medium-sized home decoration companies. In 2020, the market share of decoration companies with an output value of over 100 million yuan has reached 18.6%. Especially when the industry enters the era of stock game, the competition in the industry becomes more intense. Small and medium-sized home decoration companies face the risk of being eliminated from the market due to their almost no brand influence, weak digital capabilities, and low-level homogeneous competition for a long time. At the same time, the proportion of home improvement companies participating in digital transformation continues to increase. As of Q1 2021, this proportion reached 19.2%, an increase of nearly 10% compared to 2017, but there is still huge room for growth.
In 2020, the number of business consultations for digitally transformed decoration companies increased by 28.8% year-on-year, the brand awareness of target users increased by 20.3% year-on-year, and online orders increased by 15.9% year-on-year.
In 2018, the proportion of digitally transformed decoration companies that had established cooperative relationships with Internet home decoration platforms was 34.5%, and by 2020, this figure had risen to 47.1%.
It is worth noting that among the many Internet home decoration platforms, the coverage rate of digitally transformed decoration companies on the Qijia.com platform is as high as 43.5%, ranking TOP 1 in the industry, with Kujiale and Tubatu ranking TOP 2 and TOP 3.
Source: Frontiers of Technology Analysis
Tubatu Report: "Post-90s" have become the main force in Internet decoration, and one-stop decoration has grown by 160%
On May 19, Tubatu Big Data Research Institute released the "2021 Decoration Consumption Trend Report". Data shows that the number of users using Internet decoration products and services will increase by 106% year-on-year in 2021, and the proportion of one-stop decoration users in 2021 will increase by 160% year-on-year. The report shows that the post-90s generation accounts for the largest proportion of Internet decoration users, about 39%. It is worth noting that the post-2000 generation has suddenly emerged, accounting for 4.46% of Internet decoration users. The post-90s and post-00s generation account for close to half of the Internet decoration users, which means that they are becoming the backbone of the Internet decoration market.
The data also shows that the proportion of small apartment decoration in first- and second-tier cities is increasing year by year, and the proportion of decoration for users below 60 square meters in 2021 will increase by nearly 10% year-on-year. “Small apartment” has become a popular search term for decoration.
The report found that users who decorate first and pay later increased by nearly 90% year-on-year; users of third-party quality inspections more than doubled month-on-month; and users who accompanied contract signings increased by about 41% month-on-month. A series of data are enough to show that users prefer guarantees in 2021 services, including but not limited to contract guarantee, financial guarantee, construction quality guarantee, material guarantee and other services.
In addition, the report also shows the top ten search terms for decoration recently, among which cloakroom, open kitchen, and smart home rank among the top three.
Source: Tubatu Big Data Research Institute
2021 Huazhong Architectural Ceramics Boutique Exhibition is postponed
On May 21, the Central China Architectural Ceramics Boutique Collection Organizing Committee issued a notice that as of May 20, there will be nearly 100 exhibitors in the core exhibition hall. Due to the current rebound of the domestic COVID-19 epidemic to varying degrees, the 2021 Huazhong Architectural Ceramics Boutique Exhibition originally scheduled to be held from May 28th to 30th has been postponed, and the exhibition and conference activities have been changed to the trial operation of the centralized procurement brand pavilion. The date of the exhibition will be notified further after government approval.
Source: Porcelain Capital International
Producing area information
Jiangxi production area: Gao'an ceramic enterprises will implement it one after anotherNew price, up to 10% increase
Starting from May 21st, most ceramic companies in Gao'an, Jiangxi, have begun to implement new product prices, ranging from west tiles, exterior walls, small floor tiles, antique tiles, glazed tiles, medium boards to 600×1200mm large boards. The prices of almost all mainstream products have increased by a certain percentage. According to the company's price adjustment notice, the maximum increase is up to 10%. According to the boss of a ceramics company in Yifeng, Jiangxi Province, “Based on the latest coal prices on May 18, the powdering cost of a piece of 800×800mm fully glazed bricks increased by 0.6 yuan, and the firing cost increased by 1.12 yuan. The cost of milling increased by 0.43 yuan, and the cost of firing increased by 0.93 yuan. These are only the cost increases caused by the increase in coal prices, and the prices of raw materials such as chemicals and sediment have increased significantly. Carton companies have recently issued price adjustment notices. The cost of 800×800mm glazed tiles will definitely increase by 1.5-1.8 yuan.”
Source: Ceramic Information
Guangdong production area: Ceramics and supporting companies in many places implement peak-shifting power consumption
Since May, the demand for electricity in Guangdong Province has continued to rise. At present, the maximum load demand regulated by the province has exceeded the maximum load for the whole of last year. Recently, many ceramic production companies and upstream supporting companies in major ceramic production areas such as Foshan, Qingyuan, and Zhaoqing in Guangdong have received notices to start implementing "peak-shifting power consumption."
Source: Ceramic Information
Henan Changge: Sanitary Ceramics Quality Improvement Training Conference held
On May 21, a sanitary ceramics quality improvement training meeting hosted by the Changge Municipal Market Supervision and Administration Bureau was held at the Changge Quality Inspection Building. Nearly 50 sanitary ceramics companies from the Changge area attended the meeting. Si Huanwen, deputy director of the Changge Municipal Market Supervision and Administration Bureau, said that in the past two years, the overall quality level of Changge sanitary ceramics has declined during the supervision of national, provincial and municipal inspections, especially the discovery rate of unqualified products in national inspections. It is relatively high. In 2020 alone, 13 sanitary ceramics in Xuchang's jurisdiction were unqualified, and Changge accounted for 9. In the key industrial products notified by the Henan Provincial Bureau on April 23, 2021, the key industrial products in the past two years have been selected by the state and the province for two consecutive years. Among the 83 companies that were judged to be unqualified twice or more, 13 were sanitary ceramic companies in Changge City. He believes that if product quality is not effectively controlled, regional quality problems will inevitably occur. Enterprises located in Changge City should pay close attention to it and work together to better maintain the brand image of "Changge Sanitary Ware".
Source: China Clean Network
Terminal/Home Information
The largest building materials and home furnishing mall in Shandong is unfinished
On May 18, according to the Chengyang District Government of Qingdao City, the "Five Continents and Four Seas" project was essentially unfinished because the developer's funds were cut off, the project was not completed, and the relevant procedures for handover were unable to be completed. At present, the project party Qingdao Longhaicheng Company's bankruptcy liquidation application has been submitted to the court, and the court is reviewing relevant information. Information shows that Wuzhou Sihai Home Furnishing City is located on Xinye Road, Chengyang District. According to the plan, the project is a community-controlled building materials and furniture commercial complex with a planned area of 144,890 square meters and a construction area of 1.75 million square meters. It will be built into the largest first-level building materials and furniture headquarters base in Shandong Province, radiating the province’s furniture transfer centers and Distribution center.
Source: 77 degrees
Fusen Miikawa opens new store
Recently, Fusenmei has added another piece of its overseas expansion, and its mid-to-high-end home shopping complex opened in Meishan. According to relevant people from Fusenmei, Meishan, as one of the cities that has joined the "Chengdu-Chongqing Economic Circle", has vigorously developed the integration of Chengdu and Meishan. The economy has developed rapidly and urbanization has developed rapidly, attracting a large number of foreign people to settle down, covering a population of 3.5 million people. , market demand will increase day by day.
Source: Securities Times
In the incident of buying fake goods at Juranzhijia Xianyang store, the customer received triple compensation
A few days ago, according to the "Metropolitan Express" report, Mr. Yan purchased and installed a complete set of windows for his new house at a store called "Yifa Doors and Windows" in the Xianyang store of Juranzhijia in February this year. The contract stipulated that the brand purchased was " Yifa Doors and Windows”. But after the installation, Mr. Yan found that the window glass was uneven, unlike tempered glass, and the profile was not uneven. Moreover, the trademark marked on the glass was "Yoxin Glass". The Guangdong headquarters of Yifa Doors and Windows determined that the products installed by Mr. Yan were not their products. Regarding the problem of counterfeit products being sold in the store, the staff of the shopping mall management office of the Jiranzhijia Xianyang store later responded that the matter had been resolved and triple compensation was given to the customer. So, how does Easyhome plan to deal with merchants who sell counterfeit goods? Staff said that the merchants did not follow the mall's requirements and sold substandard goods. After the mall resolved the customer's complaints,We will negotiate with the store and impose corresponding penalties.
Source: Huashang Daily
Corporate/Brand Information
Empowering new retail formats! Hengjie Sanitary Ware and Tmall jointly launch strategic cooperation on home improvement plan
On May 21, 2021, Hengjie joined hands with Tmall to hold a cooperation signing ceremony for the "Tmall Home Decoration Reliable Plan" at the Hengjie Building. Mr. Enzhong, general manager of Tmall Home Decoration Division, and Mr. Ding Wei, CEO of Hengjie Group, and other leaders came to the scene to witness the launch of the "Tmall Home Decoration Reliable Plan". Before the signing ceremony, Mr. Ding Wei led Mr. Enzhong and his party to visit the Shanghai Hengjie Building and introduced Hengjie's latest research and development results in smart toilets, showers, bathroom cabinets and other categories to the guests.
Source: Hengjie Bathroom
Laideli’s 15th Anniversary and Henan Regional Summit was successfully held!
On May 22, "Strong Terminal, Gathering Potential Energy" - Laideli's 15th Anniversary and Henan Regional Summit (Xinxiang Station) was successfully held! This conference focused on three major sections: brand strategy, store management, and benchmarking interaction, and continuously discussed how to gather terminal power to stimulate new potential under the new situation and launch a new round of challenges to the market. Accompanied by the guidance of Wu Jinfei, general manager of Xinxiang Laideli Ceramics, Laideli family members from the Henan region visited the Xinxiang Light Luxury Fashion Museum to visit and communicate. Everyone gathered together to discuss good strategies for brand building and draw a new blueprint for development.
Source: Laideli Ceramics
Oceano Ceramics won the honorary title of "Grade A Supplier of the Year 2021" by Longfor Group
Recently, Longfor Group released the list of outstanding strategic suppliers in 2021. With its strong brand strength, strong scientific research innovation and excellent service capabilities, Oceano Ceramics stood out among many suppliers and won the "2021 A" Award from Longfor Group. The title of "Grade Supplier" fully reflects Longfor Group's high recognition of Oceano ceramic tiles.As a leader in China's real estate development companies, Longfor Group has been awarded "Top 10 Comprehensive Strength of China's Real Estate Development Companies" for nine consecutive years. Always adhering to a high-quality development strategy, Longfor Group has consistently high standards, multi-dimensional and strict requirements for sub-supplier evaluation and strategic grade assessment. Its rating methods and standards have also become a model in the industry.
Source: Oceano Ceramics
Hongyu Ceramics joins hands with the Giant Eye in the Sky - the "Blooming Vision" theme pavilion makes its grand debut
The 2021 Foshan Tanzhou Ceramics Exhibition is about to open. Hongyu Ceramics will make its grand debut with the giant eye in the sky - the "Vision Blooms" themed pavilion. It is designed with a "double pupil" central pavilion shape, based in Foshan, looking at the world, and continuing to The upward attitude is unprecedented, bringing the splendor of the horizon to share a wonderful life with you! In 2021, Hongyu Ceramics' "Vision Blooms" theme pavilion is ready, and will take you to experience the wonderful vision of science fiction through light and shadow. In the past three years, Hongyu has expressed "big universe, big mind, and big development" from different dimensions of "land, sea, and air", strengthened corporate value step by step in terms of theme concept, and formed an all-round momentum for land, sea, and air.
Source: Hongyu Ceramics
