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Hongyu CeramicsVision Live Shopping
Recently, Hongyu Ceramics launched the "Hongyu CeramicsVision Live Shopping” ended perfectly. This event uses a series of fission models such as "online cultivation and customer accumulation + new media matrix + JD live broadcast" to increase the event's exposure, lock in intended customers, and subsequently transfer orders online or offline.
With a series of creative integrations, at the same time across the country, major divisions quickly exploded. The 2-hour live broadcast attracted a total of 878,000 people to watch, with 2.06 million likes, a record number of orders this year. new high.
Internet celebrity fans
Experts plant grass with their strength
Multi-channel traffic warm-up detonation
The success of this live broadcast is due to the strong marketing integration strength of the Hongyu brand. In the early warm-up stage, the Hongyu brand made a strong attack, selecting popular short videos and live broadcast platforms, inviting home decoration experts and fashion experts to go into the Hongyu production area in depth, and visit the headquarters exhibition hall to check in, etc. Warm up and gain momentum for this event.
△ Home decoration experts in various shortPlanting grass for Hongyu’s strength on the video account
△ Master KOL explores the Hongyu production base
△ Master KOL checks in at Hongyu Headquarters Exhibition Hall
In this event, Hongyu Ceramics headquarters team made a strong attack and vigorously established national terminal marketing channels through online , offline planning and deployment are carefully planned and matched for stores, and manufacturers work together to strongly detonate customer sales.
△ Plan and deploy event materials for offline stores
△ The terminal actively forwards it to Moments to warm up the event< /span>
For this event, Hongyu New Retail is equipped with JD.com’s live broadcast platform to cater to the needs of the majority of online consumers. It adopts the ultimate cost-effective single product + 0 yuan design room measurement service + exciting luxury gift welfare policy, and is available on multiple platforms and in various forms across the entire network. Accurately reach customers; reconstruct the trinity of "people, goods and places" into a new retail, and effectively achieve the gathering of new and old customer resources. In addition, the performance test of ceramic tiles is deeply embedded throughout the live broadcast room. On the one hand, it enables users to understand product performance more intuitively. On the other hand, it continuously stimulates user participation and mobilizes user enthusiasm. It’s a wonderful scene, hurry up and take a look below to experience it!
An eye-popping on-site test
Real materials, come to fight if you are not convinced
△ How anti-slip are Hongyu ceramic tiles? The young lady danced on the water-soaked ceramic tiles. Even if the water splashed everywhere, she was not afraid of slipping, which perfectly demonstrated the super anti-slip physical properties of Hongyu ceramic tiles.
In addition to splashing water, there are also sparks flying at the scene! In order to show the strong wear resistance of Hongyu ceramic tiles, the staff took an awl and rubbed it hard on the ceramic tiles until sparks were generated without leaving any scratches on the ceramic tiles, which triggered users to refresh their screens and like it.
△ In addition to being anti-slip and wear-resistant, in order to demonstrate the anti-fouling, high flatness, high hardness and other superior properties of ceramic tiles to the audience in front of the screen, grilled steaks, writing on bricks with oil-based pens, and on-site brick erecting and pushing bricks, etc. Demonstrations take turns... Real Hongyu ceramic tiles, don't be afraid of the test, come and fight if you don't accept it!
Real materials, just for a better life
In recent years, Hongyu Ceramics has made efforts both online and offline, focusing on high-frequency interaction and Links, seeking new breakthroughs in traffic, basically covering all head traffic platforms. Through the operation of new media platforms, we spread space aesthetics, solve home decoration pain points, bring genuine products and services to thousands of households, and build a better life!
△ New medium plate series products are launched< /p>
