In the past 20 years, White Rabbit Ceramics has been compared with half of China’s ceramic tiles To maintain long-term cooperation with strong real estate companies, it can be said to be the well-deserved champion in the exterior wall tiles and mosaic categories. This year, White Rabbit TilesOfficially entered the wall and floor tile sector, and quickly opened the market with a "three-tile parallel" product matrix, redefining the entire category. This is exactly what White Rabbit Tiles gives itself a new positioning.
New brand positioning: Impact on the traditional pattern of the building ceramics market
April 2021, White Rabbit Ceramics Image of Foshan Marketing Center The exhibition hall was all-powerful, and some industry media believed that a powerful player had officially entered the huge territory of wall and floor tiles.
In fact, as a benchmark enterprise that has been engaged in exterior wall tiles and mosaics for more than 20 years, White Rabbit Ceramics plays an important role in construction We have accumulated rich experience in the ceramic field and have started research and development of wall and floor tile products in the past few years.
It was not until this year that White Rabbit Tile officially announced its entry to the outside world. In the indoor wall and floor tile track, the product matrix layout of "three bricks in parallel" was launched to realize the integrated application of ceramic tiles. This approach is rare in the industry.
Why do you say it is rare?
First, there are few large-scale exterior wall tile and mosaic tile companies that value the wall and floor tile market so much and dare to go all out. White Rabbit Ceramics invested 1 billion in the Hunan production base, added 4 modern intelligent production lines, and introduced world-class production equipment , create green wall and floor tile products from a high starting point.
The second is to target the leading position of wall and floor tiles. At a press conference, White Rabbit TilesExecutives stated that in the next three years, they will achieve an output value of over 1 billion in the field of wall and floor tiles to meet the coverage and support of all channels such as engineering, retail, designers, and e-commerce.
Thirdly, among the current leading companies in the architectural ceramics industry, most brands started as retail companies and have only developed engineering channels in recent years. White Rabbit Ceramics started as an engineering channel and established an efficient operating mechanism. It is currently opening up a retail track and expanding engineering channels at the same time. It has considerable channel competitive advantages. obvious.
The logic here is very clear, and rich experience in engineering projects means that in the whole chain of business including bidding, products, production scheduling, delivery, tracking, and services, White Rabbit Ceramics can empower terminal dealers to dig deep into the value of engineering channels and help dealers succeed.
This strategy has its feasibility, with White Rabbit Ceramics's brand endorsement capabilities accumulated over more than 20 years, As well as the support of the two major categories of exterior wall tiles and mosaics, these two points will drive the rapid rise of the wall and floor tile business.
Three Bricks: Solve customer pain points and lead new consumption trends
The three-brick strategy of driving all categories simultaneously has a clear consumption logic behind it.
First of all, "three bricks" refers to the three categories of exterior wall tiles, mosaics, and wall and floor tiles. Specific to wall and floor tiles, it covers both the conventional fully polished glazed tiles and the current market trend of large-size rock slabs. It also focuses on the star category of marble tiles in recent years.
In addition, White Rabbit Ceramics has also developed traditional advantageous products such as wood grain tiles and antique tiles. The entire product The system covers building facades, interior walls and floors, home furnishings, etc., with full categories and specifications, truly realizing the integrated application of ceramic tiles.
This product matrix can meet the needs of omni-channel and multiple types of customers, including engineering projects, designers, high-end customers, retail, e-commerce, decoration, etc., realizing omni-channel It is a good thing for customers to develop and attract traffic, and it is more conducive to the success of business for dealers.
It can be seen that White Rabbit Ceramics must not only further consolidate the competitiveness of the engineering sector, but also build a The comprehensive architectural ceramics brand with the widest product line, comprehensive channel coverage, and the most powerful power can provide suitable product solutions for different market segments.
One-stop consumption, complete categories, and complete solutions are exactly what many mainstream customers currently need. The three-brick full-category layout can provide customers with one-stop whole-house ceramic tiles. solution.
Especially, during the house construction stage White Rabbit Tiles exterior walls Bricks have already been introduced, and during the interior decoration period, mosaics and wall and floor tiles will be followed up to fully satisfy customers, enhance stickiness with customers, and further increase customer order value.
In addition, renovation of existing houses is becoming a market trend, this is a huge market that cannot be ignored. White Rabbit Ceramics has fully entered the track this year. This timing is quite good. to be appropriate.
Relying on strong brand potential, stable and reliable quality and full range of ceramic tile solutions, White Rabbit Ceramics will have the opportunity to develop a new product model of "three bricks in parallel".
The glory of the past will continue to be glorious today. From exterior wall tiles, mosaics, to wall and floor tiles, White Rabbit Ceramics sets out again, Joining the big stage of the architectural ceramics industry is expected to usher in more promising growth space.
