Liang Sicheng, a generation of architects: "What is the profession of an architect? Directly speaking, it is the creation of buildings to solve the problems of food, clothing, housing and transportation for society. Indirectly speaking, it is the recorder of culture and the reflection of history. Mirror. So your problems are very difficult and your responsibilities are very important.”
China's interior design has developed over the past 30 years. Although it has achieved rapid development, there is still an insurmountable distance compared to the West. In order for Chinese design to be seen by the world, Chinese young designers need to continue to learn and require social strength. of empowerment. The China Design Knowledge Conference brings together Asian design elites to help designers expand their horizons through knowledge sharing and strive to achieve the growth of Chinese design.
On December 22, 2021, the last stop of the "China Design Knowledge Conference" jointly sponsored by Owen Lai Ceramics and Knowledge Astronauts came to Chengdu and was a complete success. The conference joined hands with five outstanding designers, Zhang Can, Lin Wenge, Shao Huabo, Wen Chao, and Wang Chongqing, to give keynote speeches. Together with more than 500 designers present, they went on a wonderful journey of exploration of design aesthetics and gained insight into the infinite charm of design. , vitality and development possibilities. The never-ending exploration of all the big names in the industry and many design rookies will push Chinese design towards a broader future!
01 Grand Lecture
Building new knowledge for designers
-Teacher-
Zhang Can Founder/Creative Director of CSD·DESIGNG
-Topic-
"ZERO TO ONE Design from Zero to 1"
-Teacher said-
In fact, we don’t have much decoration in the design, and we mainly focus on space and emotional expression.
When I do design, I don’t actually draw pictures first. I write more text first. The designers required by our team are not allowed to draw pictures first. This is a requirement of our company. I hope everyone can try to do the same. Because this will allow you to get rid of unconscious "plagiarism" in the future, so that you can start from the starting point to analyze what your design is? why do thisThe wall? Why such a narrow space? In fact, these should be explained clearly in words first. I hope you can think of space when you see the words. This is what you should do in the future design from 0 to 1, instead of drawing pictures or putting a picture next to it. Pile up a bunch of reference materials and hotel information to make your tea room design. I hope that when you first finish sorting out the text, the form and space will slowly appear in your eyes.
So how do we understand the spirit of space? I think this is very important. In the early stage of thinking, a strong designer should not use modeling to think about space, but should use spatial relationships to think about space. In fact, modeling is only the last means of expression.
-Teacher-
Shao Huabo
Founder and chief designer of Lei Zhen Design Office
Practitioner of "Spatial Theory"
-Topic-
"The Theory of Space"
-Teacher said-
We cannot do space design for the sake of doing it. It should be based on the so-called architecture of people and space. What kind of interaction it can have with people, what inspiration it can have for us, and how it can help us. This is what I am thinking about. of.
In fact, everyone will find that when you experience a B&B or other space, all this comes from your home life and your relationship with society, the natural environment, and architecture. All these things have become memories of you. It's a system. How does your system, your consciousness interact with this space, and what does it produce? This is exactly what we subconsciously want when we go to B&Bs and other residences.
So I say that the destination of our travel is our "self", the departure of the body and the return of the soul. Sometimes I tell my designers, in fact, you have to know that what you are doing is very great, because sometimes just such a structure, just such a design, can bring people an inspiration about themselves and nature. This is also the underlying logic behind my development after exploring B&Bs or spaces. Our final direction is to inspire everyone whether you can stay well and interact with the outside naturally. Why can you stay? Because you can be with yourself, return to yourself, and care about your heart.
-Teacher-
Lin Wenge Founder & Creative Director of Wenge Space Design (Shenzhen) Co., Ltd.
Entrepreneurship Mentor of China Academy of Art
-Topic-"Spirit of Place—The Soul of Resort Hotel Space Design"
-Teacher said-
The spirit of place actually covers many aspects. One is to consider the project background relationship just mentioned from the architect's point of view, the natural scenery around the site, the orientation of the sun, etc. Architecture, this is a category.
Another place spirit is actually a business model. Just put your hotel in this place and echo the surrounding businesses. Why did this original plan make the owner dissatisfied? He placed the main work area of the hotel and then the lobby on a commercial street pier. What is planned in the picture is a commercial street. The prototype of the retro commercial street is actually the best and broadest area. Just like when we went to Lijiang to see the ancient city, it has a location on Sifang Street. It is in this square area and a place where people gather. He mixed the hotel reception area with a restaurant and placed it in that location.
I say there is a problem with positioning because it does not fully understand the two dimensions of the spirit of the place. I just analyzed two insured technical units, an academy and a Pearl River Garden. Now the guest room area of the hotel is completely interrupted. In fact, there is no such guest room in the middle of the existing building. So after planning like this, the entire hotel room is placed in the "breathing" area of the hotel. Where everyone sees the poetic place, it is blocked. Therefore, as long as it is a luxury hotel or a high-end hotel, privacy is very important. Its invisibility and the degree of dialogue with the landscape are very important.
-Teacher-
Wen Chao
Founder/Design Director of Jianpu Design
-Topic-
"Liberal Pragmatism in Design"
-Teacher said-
Where does our design come from?
Today I actually want to say that I am just a community worker who has been working for many years. What do we actually doWhat kind of design, in fact, what we do is the most daily design. In fact, design is not just high-end things, design should also serve daily life and serve the small things around us that also need warmth and warmth.
When it comes to our designers’ daily life, we have to mention our relationship with the city of Chongqing. Chongqing is an 8D magical city. Only you have really been to this city and use your eyes to interpret what we are saying. Only with this living environment and humanities can you feel such a state. So far, I think I no longer design for myself, but hope to use our thinking to pay attention to the underlying logic of design, including the real demands of the objects we design, and pay more attention to the relationship between people in the city and relationship, and pay more attention to the actual demand relationship between each individual. That’s why we later proposed that our design proposition is called free use doctrine.
-Teacher-
Wang Chongqing
Renli Space Design｜RLD-Design Director
-Topic-
"Dental Medical Space"
-Teacher said-
02
From thinking to knowledge
Students achieved different results
Gathering famous design experts, multi-dimensional design sharing, intensive knowledge points, and super high "nutritional concentration" of knowledge. The China Design Knowledge Conference was a worthwhile trip for every designer student. From theory, thinking to practical knowledge, they said they gained a lot.
03
Light up the future of design
Promote Chinese design forward
The market is changing with each passing day, and people's aesthetics are ever-changing. Designers always keep an enriched mind, and rich cultural knowledge is the key to making design works more connotative and unconventional.
Since its inception, the China Design Knowledge Conference has invited outstanding designers and creative pioneers to serve as a platform for Chinese youth.Designer empowerment. Starting in September, from Chongqing, Shenzhen, Hangzhou to Chengdu, the China Design Knowledge Conference has successfully brought sparks of thought to thousands of designer students. The combination of knowledge theory + case analysis brings students rich, diverse and practical knowledge essence from the front to the inside in a hierarchical manner.
At the conference, Ke Limin, the founder of Knowledge Astronautics, and Huang Chao, general manager of Chengdu Owin Lai, delivered speeches at the conference. Liang Xueqing, general manager of Ou Lai Brand Marketing Center, shared the wonderful theme of "Emotional Resonance of Material Design".
Huang Chao, General Manager of Chengdu Ouwen Lai
"As a co-producer of the China Design Knowledge Conference, Owentile Ceramics is China's number one high-end ceramic tile brand with a 22-year internationalization history. Owentile focuses on innovation and is intended to provide progressive ideas for product research and development in the ceramic tile industry. At the same time, it also provides designers with a source of design inspiration.”
Liang Xueqing General Manager of Ouwen Lai Brand Marketing Center
“Nowadays designers must have ‘perception ability’.”
"Designers do not live in their own world, but can always perceive the temperature of the world, the temperature of the user, the warmth and coldness of the space, and the fineness and expression of the material. Only then can the work and User’s emotional resonance.”
Ke Limin
Founder of Knowledge Astronaut
Director of Guangdong Times Museum
"The China Design Knowledge Conference is a platform for building knowledge. This knowledge is not just imparted by teachers, but can inspire the thinking of every young and sophisticated designer present."
04
2022
Let us continue to meet
Times change things and we keep moving!
From the 2018 International Thousand Designers Summit, the 2019 World Design Summit... to this year, it is the fourth year that Owen Lai has held an annual design ceremony, providing tens of thousands of designers withThe designers brought a wealth of knowledge, and at the same time, they also ushered in a perfect ending to 2021.
In 2022, Ouwen Lai will continue to work together with the conference to bring together the most representative design masters and influential emerging designers from all walks of life, bringing knowledge content with high thinking and forward-looking vision to the majority of designers. It will shine more light on Chinese designers and illuminate the future of design!
