In order to facilitate everyone to have an in-depth understanding of the development model of TeTe Negative Ion Ceramic Tiles and reveal how it helps franchisees across the country, the "TeTe Investment Promotion Exclusive Interview" series of reports is here as scheduled. Direct dialogue with the heads of Tete·Anion Tile Sales Department to gain an in-depth understanding of the details behind its development.
The guest of this exclusive interview is Mr. Ling Qiusheng, the marketing director of TeDe Negative Ion Tiles. Let us follow Mr. Ling and explore the TeTe brand together!
Q: Please briefly introduce yourself.
A: Hello everyone, I am Ling Qiusheng. I joined Tete in 2010. It has been 12 years since I joined the company. I am now mainly responsible for domestic sales.
Q: What kind of help and support can you provide to dealers to help new dealers get started quickly?
A: First of all, we have a relatively complete sales system. From the early stage of store construction to intermediate training support, we teach dealers how to attract customers after building a good store? When it comes to later customer transactions, how to maintain and operate old customers, there is a complete support system for the entire pre-sales, sales and after-sales. The dealers only need to follow the steps of the headquarters and follow the instructions. Frequency resonance, I believe dealers can get started quickly.
Q: Please tell us in detail about the support system specifically for new businesses?
A: For new dealers, first of all, we will divide them into those with experience in ceramic tile business and those without ceramic tile experience according to different dealer types. We will conduct different sales according to the type. help. Second, according to the local market conditions, we will introduce a construction style suitable for dealers' stores, including product display requirements. After dealers join, the headquarters-empowered business school will conduct negative ion speaking skills training for terminal employees to better improve their performance. Sales closing rate. Third, it is an independent customer acquisition system. The headquarters will accurately guide traffic to find your potential owners. internallySales skills and marketing training, external channel construction assistance, ensure the order rate of our dealers, and finally the dealer service section-old customer return visit system, our personnel will return to visit consumers with negative ion detectors to help consumers Detecting negative ions has gained good reputation from many old customers.
Q: What support or measures are provided specifically for the construction of terminal sales channels?
A: Home decoration companies, decoration companies, cross-industry alliances, cement construction channels, engineering channels, and some dealers specialize in retail channels, among the main channels of all dealers , the special headquarters will assist dealers to implant negative ion genes into the channel. For example, we are a decoration company. We use a unique health ambassador system to first bring you cooperation, negative ion empowerment and negative ion training to achieve sales.
Q: Are there any good dealer cases to share?
A: The dealers in Yiyang, Hunan are very representative. They entered the ceramic tile industry with no experience in ceramic tile operations. After being empowered by the headquarters: store construction, sales, training, return visits to old customers, etc. , after four or five years of development, the sales price of negative ion ceramic tiles in Yiyang City has exceeded 20%-30%. From the boss to the employees, they have grown closely with Dete, and last year’s sales exceeded 10 million.
Q: What should I do if cross-regional sales occur? How to protect the interests of dealers?
A: First, we are a company that operates brands independently. We have only one brand, which is the number one brand of functional ceramic tiles; second, we are a 20-year-old brand. Cross-selling is a high-voltage line. For sales areas where cross-selling occurs, we will punish sales staff with a penalty mechanism that is 5-10 times higher.
