On April 23, the new product launch conference of Tao Yuanshuai's "Man has Gravity" was held grandly at the headquarters. The major releases of Mantle Rock 3.0 Manshe and Sushu 4th Series manga series have become hot topics of discussion in the industry. As the key word of the entire press conference, "man" has become the exclusive IP of Tao Yuanshuai's new ceramic tile series. So what is "manga"? Why can it become synonymous with new products? Please follow the editor's footsteps and learn about the development and birth of Tao Yuanshuai's "man" series ceramic tiles.
Decryption of "manga" series tiles!
Official detailed explanation of Tao Yuanshuai's "man" series of products
Issue ①
01. What is “manga”?
In the past two years, the word "man" has appeared frequently on the Internet. Many new words created from the word "man" have become hot words on the Internet, from Man Yi, Man Shi, Man Xing, to Man Man, Man Girl... We found that "Man" ” has become a new life culture.
"Man" is life, and "man" is culture. So what kind of life and culture is comic life?
Through Baidu, we know that comic life is a kind of free and casual life, but with boundaries. Behind the lazy and slow-paced life, there is an enterprising outlook on life and efficient work style, the spirit of struggle and hard work, and more Poetic romance and distant feelings are a romantic life culture that knows how to enjoy life and please oneself.
02. How did “comic” life become popular?
We believe it is closely related to the growth of Generation Z, which refers to the generation born between 1995 and 2010. They have the following common characteristics:
First of all, this generation grew up in an era of relatively abundant material resources. They enjoy an independent and free economic life and more freedom to be lazy and casual, so their lives are more calm and calm.
Secondly, they are a generation that has been "exploited" by the Internet, known as the "Internet Generation", so they receive wider, more scattered, and more diverse information, so this generation is more loose and free. Also more tolerant.
In addition, this generation generally accepts too muchSuch education and high knowledge have created their higher aesthetics and life values, making their expectations of life more poetic and distant.
The post-epidemic era has promoted the accelerated formation of "manufactured life". Due to the epidemic, many people have to slow down the pace of life, and many people begin to rethink the value and meaning of life, which directly promotes the accelerated formation of comic life culture.
03. Live from "man" - live in "man" space
As Generation Z continues to grow, they begin to gradually enter the home consumer market from life consumption scenarios such as "manyi", "manshi", "manxing", etc., and will become the mainstream group in the home consumer market in the foreseeable future. , and what changes will the comic life brought by them bring to the home space?
First of all, we must meet the need for a lazy and unstructured life, and the space must be simple and smart; secondly, the pursuit of "many" life is relaxed and comfortable, so the space should be light and simple; thirdly, the space should be light and simple. The living space must meet the high aesthetic needs of the intellectual community and must be elegant, peaceful, classic and attractive.
04. From the "many" space - "many" tiles
So, as the background color of the space, what characteristics should ceramic tiles have to meet the needs of a crowded space?
We believe that ceramic tiles in a crowded space must have three characteristics:
Easy to use: First of all, easy to use means good design and good paving, and secondly, easy care and maintenance during use.
Good-looking: The color and texture should be neither frizzy nor vulgar.
Eye-catching: stylish and classic.
05. Tags for “manga” tiles
According to the demand characteristics of ceramic tiles in the Manju space, Tao Yuanshuai started from "original design" and perfectly created the labels and symbols of "Manman" tiles from the four aspects of the color, pattern, texture and texture of the ceramic tiles:
Color: soft, light, elegant;
Texture: simple, natural and bright;
Texture: delicate, refined,Transparent;
Texture: plain, elegant, luxurious.
Where there is demand, there will be innovation, and Man Tile will be born from this!
So how were Manju ceramic tiles developed?
Please pay attention to the official detailed explanation issue ②!
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