With the epidemic recurring, dealers have encountered bottlenecks in terminal operations. How can they break through the predicament and achieve a comeback? The answer lies in this high-value summit!
On August 18, 2022, the "Breaking the Bottleneck·Strong Terminal" 2022 Western Regional Summit was held in Yibin City, Sichuan Province. Liu Wei, deputy general manager of Huiya Tile, and Huiya Dong Xing, manager of the tile promotion department, and core dealers of Huiya Tiles in the western region attended this event and jointly summarized and shared the first half of 2022, and conducted strategic discussions on the second half of 2022.
Break through bottlenecks and win the market
Manufacturers working together
At the beginning of the summit, Liu Wei, deputy general manager of Huiya Tiles, reviewed the brand's development profile and results in the first half of the year. In the first half of the year, the brand headquarters focused on three dimensions: training, marketing, and products, stepped up to provide post-epidemic sales guidance to dealers, organized multi-channel and diversified promotional activities, only to empower and generate revenue, and launched A variety of innovative and popular products enhance the innovative content of products, just to achieve smooth terminal sales. Finally, Mr. Liu also placed good expectations for the development in the second half of the year. He firmly believed that as long as manufacturers work together and keep up with the pace of the headquarters, they will surely seize the market.
Liu Wei, deputy general manager of Huiya Tiles
Come back against the wind and create a better future
Terminal empowerment strengthens internal strength
Despite the unsatisfactory general environment, it still cannot stop Huiya people from advancing against the trend. At this summit, Li Zhi, general manager of Yibin Huiya, and Zhang Jing, general manager of Dazhou Huiya, were specially invited to share their successful experiences. In his sharing, Mr. Li mentioned a saying, "If you are poor, you will want to change. Learning is like sailing against the current. If you don't advance, you will retreat." Only by continuous learning can we maintain our competitiveness in the market. His straightforward and humorous language style and practical and effective practices and suggestions won applause from many dealers in the audience. Mr. Zhang shared the theme of "Going Against the Trend and Moving Forward". Through real product promotion cases, he shared some of his skills in quickly acquiring customers in the marketing model, and at the same time provided other dealers with feasible suggestions and help in their operations. Solutions to increase sales.
Li Zhi (left), general manager of Yibin Huiya
Zhang Jing (right), general manager of Dazhou Huiya
Following this, Dong Xing, manager of Huiya Tile Promotion Department, shared the "Explanation of the Old Customer 2.0 System". He pointed out that under the stock economy, old customers are one of the sources of performance growth channels that cannot be ignored. From the past to the present, Huiya has always placed customers in an important position and has a complete set of scientific and orderly customer retention management systems. Adhering to the tenet of service-oriented and quality-based survival, Huiya provides customers with one-stop follow-up services before and after sales. At the same time, by continuously optimizing and upgrading the service system, it expands the market sales share of terminals, continues to win the favor of old customers, and contributes to the brand. Win a good reputation!
Dong Xing, Manager of Huiya Tile Promotion Department
How should we seize the opportunity to develop new media operations in the traffic era? Drainage is the most urgent problem that terminal stores need to solve. The development of online channels will be the source of future customer flow growth for Jiantao stores. More and more consumers are accustomed to the purchasing method of "online selection of bricks + offline transactions". During the meeting, Manager Dong brought the "Super Traffic Password" channel training course, which provided effective guidance on how to control online channels such as Douyin, video accounts, and Xiaohongshu. He also previewed the brand headquarters' plans for new media in the second half of the year. A series of measures in channel operations are just to keep up with the pulse of the times and empower dealers.
Products leading the trend
Wide variety of colors
Products are weapons, and grasping consumer demand means grasping the lifeblood of the market! Huiya tiles have always maintained the positioning of high-quality products in the market, and have a wide range of categories and colors. No matter in terms of product craftsmanship, appearance, or functionality and practicality, Huiya has always been a leader in the building ceramics market! At this summit, in order to help dealers seize the market share in the second half, mainstream products in various colors and specifications were launched for selection, instantly setting off a subscription boom!
At this point, the 2022 Western Regional PeakIt will end successfully. We believe that Huiya people’s drive to face difficulties and fight tenaciously will lead to more breakthroughs and lay a solid foundation for delivering perfect results in 2022.
