-From the era of polished bricks to slates, what kind of confidence and charm made this young boss born in 1985 resolutely choose to be a "brick generation"? What made him choose HBI? -
▲HBI Dongguan Flagship Store Manager: Guo Huaqiang < /span>
HBI's special project - Star Store Manager's Column "Star Merchant Arrives" invites Mr. Guo Huaqiang, the manager of HBI's Dongguan flagship store, to share his reasons for choosing HBI and his true feelings about cooperative development!
Create an exhibition hall that belongs to this generation’s era
What have you learned along the way?
Mr. Guo:
It is already the 12th year since I entered the ceramic tile industry. I didn’t know much about the ceramic tile industry, and I have encountered many setbacks and difficulties step by step from shopping guide to management. It was not until 2015 that I finally opened my first store. , when decorating, I attached great importance to the "design sense" of the exhibition hall. I hope to create an exhibition hall with the mark of our generation. This persistence also allowed me to make many designer friends. Everyone said that this place brought them a lot of design inspiration. From that moment on, I knew that the direction I was insisting on was right.
▲HBI Dongguan flagship store facade
▲HBI Dongguan flagship store first floor
▲HBI Dongguan flagship store first floor
▲HBI Dongguan flagship store first floor
▲HBI Dongguan flagship store first floor
Brand power is the stepping stone to the high-end consumer market
What is your first impression of HBI?
Mr. Guo:
Around the end of 2018, we encountered a career bottleneck. When we were choosing customers, customers were also choosing us. When we wanted to contact higher-end customers and design groups, we discovered that some hardware foundations were no longer suitable for this. market. At this time, I came into contact with HBI, and their "design sense" gave me a feeling that was very consistent with my original idea of starting a business.
▲HBI Dongguan flagship store second floor
▲HBI Dongguan flagship store second floor
▲HBI Dongguan flagship store third floor
▲HBI Dongguan flagship store third floor
▲HBI Dongguan flagship store third floor
I remember going to the HBI headquarters showroom with my friends for the first time. Both the business staff and the logistics team showed a high degree of confidence and professionalism in the brand. The design of the showroom was also very special. It has unique characteristics and strengthens our determination to carry out in-depth cooperation with HBI.
So in September 2020, we officially selected the location of Dongguan Luosha Decoration Materials City and built the HBI Dongguan flagship store. It was a new beginning and a new challenge. At the same time, I also enjoyed this process very much. I also hope that through the HBI Dongguan flagship store, It can give customers higher-end and more professional choices.
▲HBI Asia Operations Center (Headquarters)
▲HBI Asia Operations Center (Headquarters)
▲HBI Asia Operations Center (Headquarters)
What touches you most about HBI
Mr. Guo:
HBI has three points that attract me very much: First, the ceramic tile product structure is very complete. As the exclusive general agent of Italian LEA CERAMICHE in China, it not only has European original imported ceramic tiles such as Concreto, Takecare, and Anthology series, but also carefully selected independent brand products and product systems. Wider coverage and reassuring brand endorsement;
Second, the exhibition hall design is very tonal, and the unique coffee bar design makes the interaction between the terminal and customers more relaxed and comfortable, which is very suitable for high-end designers and high-end consumer groups in Dongguan.
▲Fourth Floor, HBI Dongguan Flagship Store
▲Fourth Floor, HBI Dongguan Flagship Store
▲Fourth Floor, HBI Dongguan Flagship Store
▲Fourth floor of HBI Dongguan flagship store
▲Fourth Floor, HBI Dongguan Flagship Store
Third, terminal empowerment is more comprehensive. Many brands have contacted me over the years. In comparison, many brands only focus on the dealer's performance after the store delivery is completed. However, HBI will give strategic empowerment to dealers and guide them to grow rapidly in a short period of time in terms of brand, tools, channels, etc.
Attract outstanding partners and achieve together
How to plan the future development of HBI Dongguan flagship store?
Mr. Guo:
In Dongguan, a rapidly developing city, the younger generation still pays little attention to ceramic tiles, so how to make them understand and fall in love with ceramic tiles is a big challenge. At present, the HBI Dongguan flagship store has developed from a simple pre-sales, during and after-sales operation to a comprehensive team. I firmly believe that through the complete team building and operation model of the HBI Dongguan flagship store, more excellent partners can be attracted to join. us.
▲HBI Dongguan flagship store team < /p>
HBI is the only ceramic partner of the IDA International Design Award in China. We hope to rely on the strength of the headquarters in the design channel to build the HBI Dongguan flagship store into a platform for Dongguan designers to communicate and learn. With the help of the IDA International Design Award, Give more designers the opportunity to enter the international stage.
Be a professional service provider in the name of love
What makes you choose to stay in this industry?
Mr. Guo:
BecauseLove it, from the first order I signed when I entered the ceramic tile industry, when I helped the customer match the products in each area, when the customer recognized my professionalism, and when I saw the satisfied expression on the customer's face during delivery, my heart was I am very proud and satisfied. I think this is the reason why I have persisted.
▲HBI Dongguan flagship store facade
Living in Dongguan, a rapidly developing city, choosing HBI is also a determination to continue to struggle. I hope that while achieving my personal goals, I can also improve the consumption of Dongguan. Investors can enjoy a better space experience and better tile selection.
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